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March 13, 2017 / David Paragamian

What Do You Value?

I have been reflecting on what it means as a leader of a team, a functional area, a business unit, or an entire company to serve as a leader. The operative word for me is: serve.

In case you haven’t thought about it, the average length of a client-agency relationship is less than four years.

Big strategic ideas, creative concepts, and innovative user experiences are what bring clients to agencies. They are what we promote. They are why we are hired.

Big strategic ideas, creative concepts, and innovative user experiences are what bring clients to agencies. They are what we promote. They are why we are hired.

I just read that nearly two-thirds of US advertisers are planning for agency reviews in 2017, according to Advertiser Perceptions, a business intelligence firm focused on the advertising and media industry.